AP
GLOBAL
WORKS
- About Us -
It's our mission to make people's business easier.
AP Global Works exists because expansion is usually the right call, made at the wrong speed, with the wrong information. We built the consultancy we wished existed when we were the ones staring at an unfamiliar market.
- Our Philosophy
Vision
To be the trusted advisory partner of choice for companies building strong foundations at home and pursuing sustainable growth abroad — supporting them at every stage, from initial setup through international expansion.
Mission
AP Global Works provides holistic business consulting that helps companies get the fundamentals right before they scale. We support businesses in establishing a strong brand, digitising operations, and hiring locally, then guide them through market entry as they expand overseas. We remain engaged as a single, accountable partner throughout — from initial setup to sustained growth across borders.
Built for companies
crossing borders
- What We Stand For -
The principles behind every engagement.
01.
Local
First
Advice comes from people who operate in the market, not a template applied to every geography we touch.
03.
Built to
hand off
Our job is to make ourselves unnecessary — every engagement ends with your team able to run it alone.
02.
Plain
Answers
If something won't work, we say so early — even when a longer, vaguer engagement would suit us better.
04.
Measured,
not busy
We track outcomes — entities registered, roles filled, systems live — not hours logged or slides produced.
- Our Team -
The Team Behind The Good Stuffs
Joyce Orallo Lim
Project Manager
Joyce Orallo Lim is a Singapore-based social media strategist and business coach who helps brands scale across Southeast Asia with clarity and confidence.
Through Joyce by Design, she guides companies on digital strategy, branding, and market entry, drawing on a decade of hands-on entrepreneurship building her own ventures. As a Business Strategist and Trainer with Class Living, she's worked with major names like Dior, Google, and Grab. Featured in The Straits Times and Tatler Asia, she's recognized among Singapore's Top 100 Entrepreneurs under 35.
Andre
Ong
Managing Director
Andre Ong is a Singapore-based entrepreneur with deep experience in retail and regional business expansion. He runs an f&b business in Indonesia as well as a distribution operation in Singapore, giving him firsthand insight into cross-border trade and market dynamics.
Andre has helped numerous Singapore companies successfully enter markets across Malaysia, Thailand, Cambodia, and Vietnam, spanning diverse sectors including education, retail, and F&B. His hands-on approach and regional network make him a trusted partner for businesses looking to scale into Southeast Asia with confidence.
Vivi Novianti
Project Manager
Vivi is an experienced business leader with over 15 years in expertise in business strategies, operations, center management, and event organization in Indonesia.
As one of the partners of PT Myevent Promosindo Asia, she organizes networking events and franchise showcases and currently is running IFBEX – a series of business exhibitions which is spread across Indonesia including Surabaya, Bandung and brings businesses ranging from retail to f&b, education to tech together.
She excels in business matching, market strategy, and entry advisory, providing practical guidance for companies entering Indonesia.
Erika Sathia
Creative Director
Erika Sathia is a marketing and brand strategist based in Indonesia with nearly 7 years of experience across FMCG, beauty, lifestyle, and hospitality sectors. As Founder & Managing Director of Mijeom and former CMO of Girlish, she has led go-to-market and brand expansion strategies across APAC, Asia, and Southeast Asia, building on earlier brand and marketing experience at ISMAYA Group. Her work consistently delivers strong growth in customer acquisition, retention, and market share, helping brands stand out and build lasting relevance across the region.
Matthew David L.C.H
Project Manager
Matthew David Lim Cheng Hoe is a versatile operations and facilities management professional with over 15 years of diverse work experience spanning retail, events, and hospitality sectors.
He has a strong track record of leading teams, managing multi-site operations, and building community partnerships and is particularly familiar with markets including Thailand, Malaysia and the Philippines having brought companies in business matching.