AP
GLOBAL
WORKS
- About Us -
It's our mission to make people's business easier.
AP Global Works exists because expansion is usually the right call, made at the wrong speed, with the wrong information. We built the consultancy we wished existed when we were the ones staring at an unfamiliar market.
- Our Philosophy
Vision
To be the trusted advisory partner of choice for companies building strong foundations at home and pursuing sustainable growth abroad — supporting them at every stage, from initial setup through international expansion.
Mission
AP Global Works provides holistic business consulting that helps companies get the fundamentals right before they scale. We support businesses in establishing a strong brand, digitising operations, and hiring locally, then guide them through market entry as they expand overseas. We remain engaged as a single, accountable partner throughout — from initial setup to sustained growth across borders.
Built for companies
crossing borders
- What We Stand For -
The principles behind every engagement.
01.
Local
First
Advice comes from people who operate in the market, not a template applied to every geography we touch.
03.
Built to
hand off
Our job is to make ourselves unnecessary — every engagement ends with your team able to run it alone.
02.
Plain
Answers
If something won't work, we say so early — even when a longer, vaguer engagement would suit us better.
04.
Measured,
not busy
We track outcomes — entities registered, roles filled, systems live — not hours logged or slides produced.
- Our Team -
The Team Behind The Good Stuffs
Vivi Novianti
Project Manager
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15+ years of experience in business strategy, operations, center management, and event organization.
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Partner at PT Myevent Promosindo Asia and organizer of the IFBEX business exhibition series across Indonesia.
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Expertise in business matching, market strategy, and market entry advisory for companies expanding into Indonesia.
Ben Teo
Country Head (Vietnam & China)
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15 + years of business development and marketing leadership across APAC
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Advisory to FMCG firms in Vietnam, including Utrend - with access to local markets and distributors.
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Director of Marketing and Business Development at Beifa Group (Development of market expansion in China)
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Thien Long Group Official's International B.D. Group Director
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EssilorLucottica Regional Product Manager
Joseph Tan
Country Head (China)
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19 Years in China — Lived and operated businesses across Shanghai, Hong Kong, Xiamen, and Fuzhou, with hands-on experience in retail, F&B, interior design, events, and professional services.
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Entrepreneur & Business Builder — Established a six-outlet retail chain and a multi-regional language services company spanning Singapore, Hong Kong, and Malaysia.
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Strong China Business Network — Former committee member of the Shanghai Singapore Business Association (SSBA), with extensive connections across Chinese corporate networks and local government agencies.
Andre
Ong
Managing Director
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Singapore-based entrepreneur with expertise in retail, F&B, and regional business expansion.
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Operates an F&B business in Indonesia and a distribution business in Singapore while supporting companies expanding across Southeast Asia.
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Extensive experience helping businesses enter Malaysia, Thailand, Cambodia, and Vietnam.
Saroj Youngmode
Country Head (Thailand)
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20+ years of leadership experience in sales, marketing, and business development in Southeast Asia
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Head of Business Unit for Sokxay Group (Vientiane, Laos)
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Business development for Adidas, Nestle, BIC, and Dutch Mill in S.E.A., including expansion strategies and channels
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Master's in Management from Assumption University, Thailand
Matthew Lim
Project Manager
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Matthew David Lim Cheng Hoe is a versatile operations and facilities management professional with over 15 years of diverse work experience spanning retail, events, and hospitality sectors.
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He has a strong track record of leading teams, managing multi-site operations, and building community partnerships and is particularly familiar with markets including Thailand, Malaysia and the Philippines having brought companies in business matching
Erika Sathia
Creative Director
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Marketing and brand strategist with nearly 7 years of experience across FMCG, beauty, lifestyle, and hospitality.
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Founder & Managing Director of Mijeom and former CMO of Girlish.
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Expertise in go-to-market strategy, brand expansion, customer acquisition, and market growth across APAC.
Shirley
Kin
Senior Project Consultant
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Extensive experience in business consulting, government grants, and workforce transformation.
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Specializes in business advisory, grant strategy, talent development, and organisational capability building.
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Previously worked with government agencies and business associations, advising SMEs on grants, workforce development, and business growth initiatives.
Joyce Orallo Lim
Project Manager
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Joyce Orallo Lim is a Singapore-based social media strategist and business coach who helps brands scale across Southeast Asia with clarity and confidence.
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Through Joyce by Design, she guides companies on digital strategy, branding, and market entry, drawing on a decade of hands-on entrepreneurship building her own ventures. As a Business Strategist and Trainer with Class Living, she's worked with major names like Dior, Google, and Grab. Featured in The Straits Times and Tatler Asia, she's recognized among Singapore's Top 100 Entrepreneurs under 35